Interior Architecture & Design
GOOD2U - Retail of Tomorrow
Good2U is a department store, it started off as a clothing store and now it have expanded to a brand that is all about lifestyles they sells a wide rage of product for example clothing, toys, household product etc. Good2U started their business in 2016 and they have grown tremendously to 24 outlets to-date in Malaysia. Good2U do not sells counterfeit, second-hand nor damaged. They go through a strict QC process when checking their products too. The main thing that is unique about Good2U is that you can purchase good quality clothing without paying a high price.
FURNITURE LAYOUT PLAN
FACADE ELEVATION A
SIDE ELEVATION B
“HANG ON” is the design concept and the main driver for this department store. It's inspired by the client, Good2U, which is also its own brand value. Good2U brand always provide opportunity to purchase quality product at a fraction of their original price and they've always insisted on label-less clothing. "Labels are a luxury and not a necessity. You can look amazing even without labels or branded clothing. How you carry yourself as a person through your actions, personality, and attitude is the most important" said Gerrick Ho, CEO of Good2U.
SECTION Y1-Y1
SECTION Y2-Y2
RECEPTION AREA
The connection from the Façade design to the interior are using the irregular shapes to form the design. From simple vertical or horizontal window glass to an asymmetrical complex shapes. These variations of the scenes were used to impart different subjective impressions of life. By using the hanging logo and some hanging plant to highlight the design concept "HANG ON".
WOMEN'S DEPARTMENT
MEN'S DEPARTMENT
STOREFRONT OVERVIEW
Storefront adopts the falling light design as the design highlight to catches the attention of customers, and at the same time brings a sense of surprise to them. The elevation and demotion of platform is to represent the design concept "HANG ON". “Life has its ups and downs. When you are up, enjoy the scenery. The clothing rack is like a rope, when you reach the end of the rope, tide a knot in it and hang on, and appreciate the things infront.
STONE AGE AREA
The Stone Age Area is located at the end of the space is to represent the successful meaning. There’s sense of hope at the beginning on the front part of the space, then on the middle part there’s ups and downs and you hang on, staying consistence and it you lead you to success.
MANNEQUIN DISPLAY HIGHLIGHT
The mannequin display is placed in the centre of the space to grab the most attention as a design highlight. By adding the hanging lights and plants to represent the design concept “HANG ON”, and always stay on your focal point. The repetition of the design structure brings out a message of be consistence what you doing and hang on tight to the end of your goal. “A lot of time you don’t choose to hold on because there is a hope; you held on, and so there is a hope.”
BUILDING PROGRAM
360 RENDER VIEW
